Apple / Nike Mashup


January 8, 2007

Apple vs. Nike

With two brands as strong as Nike & Apple some type of collaboration was inevitable. No surprises then when last summer we saw the launch of the rather super Nike + trainers. Wirelessly they transmit your footsteps to your i-pod recording the progress of each run, helping to optimise your training.

So what about this for a sweet Nike, Apple mashup: Hook up your Nike Triax watch (it monitors your heart rate) to your i-pod. Now as you start to ease off on a run the music tempo picks up and you’ll hear a little “Eye of the Tiger”, push it too far and you’re back to Enya.

Bring this into your morning commute and you have an i-pod that will generate a different playlist after you’ve had a double espresso. I don’t know about you, but I’ll certainly be queuing up outside the Apple store to get hold of one of those.

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